Build your
presence.
A website and words that make your work easy to understand—and feel like you.
Websites · Brand direction · WritingExplore website options Website builds from $1,800
Photography · Film · Websites
Your work.
Your voice.
Clearly seen.
See. Focus. Direct. Make.
I help agents, builders and local businesses find their voice, show their work and build an online presence that feels like them.
A practiced eye.
A personal approach.
A personal approach.
Story · Integrity · Stewardship · Understanding
Hamilton, Montana / The Bitterroot, through Fletcher’s lens.
A good place to begin
What does your
business need next?
One useful project or a longer creative partnership. We start with what will make the clearest difference.
Build your
Show your
work.
Photographs and films that bring people into a place, a process or your point of view.
Photography · Film · Aerial workExplore media projects Individual projects from $250
Keep it
working.
Understand how your website is doing, spot what needs attention and choose the next useful improvement.
Website insights · Checks · GuidanceExplore website care Monthly reporting from $59
Already have a website? We can start there. Tell me what you’re working with ↗
Selected work
A sense of place.
A point of view.
Websites with a human voice. Photographs with something to say. A little of what that looks like in practice.
Selected website / Real estate
A place to feel
at home.
Lindsay Buhler · Hamilton, Montana
A website shaped around Lindsay’s warmth, local knowledge and approach to real estate. Clear paths connect her story, her properties and the people ready for a conversation.
Visit Lindsay’s website lindsaybuhler.comThrough Fletcher’s lens
Light, character and the details worth noticing.
The approach
See. Focus.
Direct. Make.
A simple process, with room for discovery. Your experience sets the direction; I help turn it into something people can see, understand and use.
01
See
We look at your work, your existing materials and how your business shows up today.
02
Focus
We decide who you want to reach, what they need to understand and what matters most.
03
Direct
I shape the words, images and plan, and help you feel at ease on camera.
04
Make
We make the work, refine it and get it ready for your business.
What we explore together
Your direction
- How do you think you’re perceived?
- How do you want to be perceived?
- What do you want more of?
- What should stay out of your public or social presence?
Your starting point
We take stock of your photographs, films, writing and other materials: what you own, what is licensed and what needs permission or new work.
Your name and its protection
When naming is part of the project, we look at names and domains, do preliminary availability research and identify brand-protection and trademark questions. I can help you find the right qualified professional for the questions that need one.
Preliminary checks do not establish legal availability or trademark clearance. Legal advice and trademark registration are outside this consultation.
Meet Fletcher Shepley-McTaggart
A storyteller’s instinct.
A builder’s eye.
I’m a performer, director, writer, photographer and working Realtor in Hamilton, Montana. My path here has taken me through theaters, film sets and the hands-on work of building and understanding homes. Fletcher Shepley Media brings those experiences together.
You don’t need to become somebody else for the internet. My job is to help you feel at ease, find what matters and sound like yourself.
Broadway & filmCreative directionPhotography & real estate
Read the story behind the work
From the stage to the set.
I’ve been performing since I was ten years old. That lifelong practice grew into a career spanning theater, Broadway, television and film.
Working professionally as Fletcher McTaggart, I appeared in The Heat, directed by Paul Feig and starring Sandra Bullock and Melissa McCarthy. On Broadway, I was part of the company of Leap of Faith, whose cast included Raúl Esparza and Leslie Odom Jr. My stage work also includes John Proctor in The Crucible at Pioneer Theatre Company and the title role in Martin Luther on Trial.
Qinetic: creative direction in practice.
At Qinetic, I helped create the website and served as creative director for a fitness platform. We produced more than 430 short videos, beginning with live-streamed workouts delivered through our app and website, then turning those sessions into a video library. I also created two longer-format exercise productions.
The fitness professionals knew their craft. My job was to help them feel at ease on camera and connect with the people watching. I bring that same approach to agents, builders and anyone with something valuable to share.
Learning to see the whole house.
Construction, carpentry and home inspection taught me to look beyond a finished surface: how a house is put together, how its spaces work and which details deserve a closer look.
As a Realtor, I ask what a buyer needs to understand, what an owner has put into a home, and what a builder sees that a photograph might miss. Those questions guide the story.
New tools. Practiced judgment.
For more than four years, I’ve worked hands-on with machine intelligence—MI, often called AI—to explore ideas, organize information and develop creative work. The experience I bring to a house, a story or a frame guides how I use it.
How I work with machine intelligenceHuman experience · Machine intelligenceNew tools. Practiced judgment.
Machine intelligence helps me explore ideas, organize material and refine drafts. I check the facts, consider what serves your project and make the final choices.
From a property to a story.
I start with what’s actually there: the light, the layout and the details worth noticing. MI helps me explore story approaches and shape a shot plan. I choose the direction, photograph and film the real place, and refine the finished piece.
Why I say machine intelligence
I use machine intelligence, or MI, for the systems commonly called artificial intelligence, or AI. The term has a long research history: Edinburgh hosted the First International Machine Intelligence Workshop in 1965. Today it appears in the name of the Alberta Machine Intelligence Institute (Amii), which also uses the term AI.
At Fletcher Shepley Media, what matters is how I work with it: clear questions, creative exploration, careful judgment and useful results.
What useful MI can look like, and what it asks of us
The possibilities reach well beyond creative work. These independent research examples show why usefulness deserves a closer look.
Communication
A way to be heard.
In a UC Davis clinical trial, an investigational brain-computer interface helped Casey Harrell, who has ALS, communicate by turning attempted-speech brain signals into text and computer-generated speech. This report describes one participant’s experience with an experimental system.
Read the UC Davis reportScientific discovery
New starting points.
AlphaFold predicts the three-dimensional shapes of proteins. Google DeepMind and EMBL-EBI make these predictions openly available to support research, including work on disease biology and antibiotic resistance. A prediction is a starting point for investigation, not proof of a treatment.
Explore the AlphaFold databaseFlood forecasting
More time to prepare.
A study published in Nature showed that an AI model could improve river-flood forecasting in places without local streamflow measurements. The researchers incorporated it into a system offering free, public forecasts. Performance varies by location.
Read the flood-forecasting studyUsefulness comes with responsibility.
These tools can make mistakes and put private information at risk. Training and running them also uses energy, water and other resources. Responsible use calls for checking important outputs, protecting sensitive information and weighing the benefit against the cost.
Further reading: NIST’s generative AI risk profile (PDF) and the IEA’s Energy and AI report.
These independent research examples are not Fletcher Shepley Media services, results or endorsements. My standard here is practical: does the work help you tell a clearer story and give people something useful?
Ways to work together
Start with what
you need.
Clear starting prices, with the full scope agreed before we begin. Open an option for deliverables, revisions and details. All prices are in USD.
Website launchesA home for your business, built around your voice.From $1,800one-time build
Website launch
Presence
Starting at
$1,800one-time build
- One page with up to six sections
- Copy refinement + existing approved imagery
- Mobile layout, contact path + domain connection
- Two website revision rounds + handoff
- Three hours of help after handoff
A focused public home for your business. Command Center begins with Positioning.
Discuss PresenceWebsite + private workspace
Positioning
Starting at
$2,300one-time build
- Up to five concise website pages
- One positioning interview + copy refinement
- Private Command Center: materials, review + tasks
- Two website revision rounds + handoff
- Three hours of help after handoff
Built around your voice and existing approved media, with a simple place to organize our work.
Discuss PositioningWebsite + brand production
Cinematic Launch
Starting at
$4,500one-time launch
- Everything in Positioning
- One 60–90-second brand film
- Ten edited brand photographs
- One local shoot, up to three hours at one location
- Command Center with launch + project planning
One agreed creative concept, plus one film revision round. A coordinated launch for your business.
Discuss Cinematic LaunchTwo consolidated website revision rounds and three hours of follow-up help are included. New pages, integrations and larger changes are quoted separately.
Hosting, domain renewals and paid services are separate recurring costs, itemized before you commit. Monthly services are optional.
Monthly creative productionPlanned films, photographs and personal direction.From $1,800per month
Planned shoots, scripts and personal direction. Use a suitable website you already have or pair production with a website launch, priced separately. The Command Center belongs with your website; we use it to keep ongoing work together.
Monthly creative production
Presence
Starting at
$1,800per month
- Four finished vertical films, 30–60 seconds each
- One local session: up to 90 minutes, one location
- Monthly planning, scripts + personal direction
- Editing, captions + one revision round per film
- Finished files ready to publish
For a consistent voice on camera, with simple file delivery.
Discuss Presence monthlyMonthly creative production
Positioning
Starting at
$2,600per month
- Five finished vertical films, 30–60 seconds each
- One local session, up to 2.5 hours
- Ten edited stills + scoped drone capture during the visit
- Materials, review + tasks in your website’s Command Center
- Up to one hour of website/content updates
Includes monthly planning, scripts, direction, captions and one revision round per film.
Discuss Positioning monthlyMonthly creative production
Cinematic
Starting at
$3,600per month
- Six films: five short pieces + one up to 90 seconds
- Up to two local sessions, two hours each
- Fifteen edited stills + scoped drone capture
- Campaign + project planning in your website’s Command Center
- Up to two hours of website/content updates
More preparation and production for a developed story. Includes captions and one revision round per film.
Discuss Cinematic monthlyMonth-to-month, with 30 days’ notice. We plan toward a 90-day content calendar and agree on locations, film lengths, delivery dates and revision windows in your proposal. Each film includes one consolidated revision round; a new concept or reshoot is quoted separately. Unused production time is addressed in your agreement.
Website update time covers agreed changes to an existing site. Complex effects, additional crew, extra locations, paid advertising and social-account management are separately scoped. Drone capture depends on weather, location and flight permissions. Available by arrangement, subject to qualified pilot availability and flight conditions.
Individual projectsPhotography, films and aerial work, one project at a time.From $250per project
Listing photography
From $350
Up to 25 edited images of one local home up to 3,000 sq ft.
Directed short video
From $650
One 30–60-second film. One concept, location and format; up to one hour filming and one revision round.
MI-assisted short video
From $450
One 15–30-second piece using approved assets, up to four simple shots, one concept and one revision round. Generation allowance agreed in the quote.
Drone photographs
From $250
One local visit and eight edited aerial images. Available by arrangement, subject to qualified pilot availability and flight conditions.
Drone short film
From $450
One local visit and one edited 30–60-second aerial film. Available by arrangement, subject to qualified pilot availability and flight conditions.
Agent brand film
From $1,800
One 60–90-second interview-led film, one location, up to three hours of production and one revision round.
Builder or trade story
From $2,500
A film about your craft and the people behind it. Interviews, locations, shoot time and final length agreed in your quote.
These starting scopes assume local production. We confirm travel, delivery dates, formats and any extra licensing in your quote. Additional concepts, reshoots, complex MI work and extra versions are priced separately.
Tell us about your projectWebsite insights & checksUnderstand what’s working and what to do next.From $59per month · optional
MI workshops & consultingBring a real task. Leave knowing how to do more.$150 / hourconsulting · workshops quoted
For your office or team
Practical MI workshops
Bring an everyday task and work through it together: a follow-up email, a short video script or a clear explanation of your services.
- A typical 90-minute session with live demonstrations and hands-on practice
- Learn to give useful context, refine a draft and check its claims
- Practice keeping your own voice and making responsible information choices
- Leave with reusable examples and a short guide for doing it again
Private sessions quoted for your team, preparation and location.
Plan an office workshop ↗For your business and its next step
Individual consulting
Work with me on a useful way to bring MI into your communication, creative process or everyday routines.
- Identify a useful starting point in the work you already do
- Shape repeatable ways to prepare content and handle follow-up
- Get personal guidance on storytelling, scripts and delivery
- Scope any website connections or automation before they are built
Consultation and training: $150/hour, in 15-minute increments. Setup projects and custom builds quoted separately.
Discuss your business ↗We agree on the goals, group size, preparation and fee before booking. Workshops are professional development; CE credit is not included. Participants use fictional, public or appropriately approved material. Tool subscriptions, implementation and ongoing support are separate from the workshop.
Handoff & additional helpTraining, minor updates and help after launch.3 hours includedwith every website
A clear handoff.
Your website launch includes three total hours of minor updates, training or content help during the first 90 days after handoff. We keep a simple record of the time used, so you always know what remains.
Corrections to the agreed delivery do not use up that allowance. Larger changes and new production receive a separate quote.
Additional support
For remote updates, editing support, consultation and training. $150 per hour, recorded in 15-minute increments.
$37.5015 minutes
$7530 minutes
$15060 minutes
Included support is used first. Additional work is agreed before it begins; filming is quoted as a production assignment.
Arrange some supportYour work. Your library.
Your work.
Your business.
Your say.
A useful partnership leaves you with work you can use and a clear understanding of what comes next.
Finished work you can keep using.You receive the finished, paid-for exports for ongoing business and brand use. Music and other licensed assets follow their individual terms.
Your domain and accounts stay in your hands.I want you to stay because the work is useful. Your domain and appropriate accounts remain under your control.
Your brand stays yours.Your proposal sets out deliverables, usage rights and handoff. Raw footage, editable project files and third-party licences are addressed explicitly.
Before we begin
A few useful
answers.
Do I need to be comfortable on camera?
No. We work through short talking points, rehearse at your pace and find your rhythm. I’ll guide you through the shoot. The goal is for you to sound like yourself.
Can you work with my existing website?
Yes. We’ll review the platform, access and what you need before deciding how the media or new pages fit.
Can I buy a website without a monthly plan?
Yes. Website launches are one-time purchases. Hosting, domain renewals and paid services are separate costs, agreed in advance. Monthly services are optional.
What happens after the website is handed over?
You have three hours of minor updates, training or content help to use within 90 days. Corrections to the agreed delivery do not use those hours. See handoff and additional support.
Where do you work?
Hamilton and the Bitterroot Valley, with projects across Western Montana. We confirm any travel and location costs in advance.
More about packages, website care & MI
Who do you work with?
Agents, brokerages, builders, tradespeople, inspectors and designers, with room for local businesses that have a story to tell.
Which packages include a Command Center?
The Positioning and Cinematic Launch websites include your private workspace. It stays with your website, and we use it for ongoing production when appropriate. Presence websites do not include it. Email, MLS/IDX, CRM connections and custom automation are scoped separately.
What is included in the $59 and $79 monthly website plans?
The $59 plan gives you a monthly website report. The $79 plan adds my review, checks of agreed pages and an inquiry path, and one recommendation. See both plans and their scope.
How does monthly production work?
Month-to-month, with 30 days’ notice. We plan the shoots, stories and delivery dates together. See monthly packages and revision allowances.
What do you mean by machine intelligence, and can you teach our team?
MI is the term we use for systems commonly called AI. I teach practical ways to explain your goal, refine and check the result, and put it to use. See how I work with it, or explore workshops and consulting.
Let’s make your next chapter
Tell me what
you’re working on.
You can arrive with a clear brief or the feeling that something could be better. We’ll find the next useful step.
Based in Hamilton, Montana.
Working with people across Western Montana.
Start a conversation.
Tell me a little about your business, what you’d like to make and any timing you have in mind.
Write to FletcherOpens an email with a few prompts to get you started.